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(Hardback)

By: Martin Jay Medhurst

ISBN: 9780313261404
Readership/Audience: Tertiary Education
Publication Date: May 1993
Publisher: Bloomsbury Publishing PLC
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Examines Eisenhower's skills as a communicator, showing how he used language to achieve carefully conceived strategic purposes in the Cold War. If he seemed befuddled, he actually knew exactly what he was doing and why, using half-truths, ambiguity and the right audience to his own ends.