(Paperback)

(Hardback)

The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage Australia's most respected Internet guru offers the reader a fascinating insight into the development of clicks and mortar business.

(Paperback)

Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.