(Paperback)

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising, political, or social issue campaign. She provides theories, concepts, and issues to understand, and she examines the research skills needed to investigate the organization, the industry, and the audiences for a campaign.

(Hardback)

Moffitt provides an examination of the conceptualizing, planning, and execution of a public relations, advertising, political, or social issue campaign. She provides theories, concepts, and issues to understand, and she examines the research skills needed to investigate the organization, the industry, and the audiences for a campaign.