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(Hardback)
By: Masaaki Sato
ISBN: 9781932234268
Readership/Audience: Tertiary Education
Publication Date: Dec 2006
Publisher: Vertical Inc.
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In this award-winning book, Sato explores the rise and fall of Honda, an international brand name that was created by two very different men.
(Hardback)
By: Masaaki Sato
ISBN: 9781934287231
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2019
Publisher: Vertical Inc.
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Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Strategy tells how they did it in such a way that allows readers to apply the lessons.
