(Paperback)

"This book explores the ways in which Elvis Presley projected cultural images of changing US identities during the Cold War both at home and abroad. Demonstrating the role of popular music and consumerism in the cultural struggle between East and West, Haussler argues that Elvis indirectly influenced perceptions of US popular culture and society during an era of heighted international tension"--

(Hardback)

"This book explores the ways in which Elvis Presley projected cultural images of changing US identities during the Cold War both at home and abroad. Demonstrating the role of popular music and consumerism in the cultural struggle between East and West, Haussler argues that Elvis indirectly influenced perceptions of US popular culture and society during an era of heighted international tension"--