(Paperback)
By: Matthew Dixon
ISBN: 9780241196564
Readership/Audience: Tertiary Education
Publication Date: Oct 2015
UK Publication Date: 3rd September 2015
Publisher: Penguin Books Ltd
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Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
(Paperback)
By: Matthew Dixon
ISBN: 9780670922857
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2013
UK Publication Date: 7th February 2013
Publisher: Penguin Books Ltd
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Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
(Hardback)
By: Matthew Dixon
ISBN: 9798892790574
Readership/Audience: General
Publication Date: Aug 2025
Publisher: Harvard Business Review Press
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(Paperback)
By: Matthew Dixon
ISBN: 9780241003305
Readership/Audience: Tertiary Education
Publication Date: Oct 2013
UK Publication Date: 26th September 2013
Publisher: Penguin Books Ltd
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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.
(Hardback)
By: Matthew Dixon
ISBN: 9780593538104
Readership/Audience: General
Publication Date: Nov 2022
UK Publication Date: 22nd September 2022
Publisher: Penguin Putnam Inc
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