(Paperback)

An examination of the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century. It shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision-making.

(Hardback)

An examination of the history of the narrowness of goals, social structures, and methodologies associated with the field of technical communication in the second half of the 20th century. It shows how an Isocratean rhetoric can broaden and therefore improve our approaches to decision-making.