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(Paperback)
By: Michael Hayman
ISBN: 9780241247068
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Penguin Books Ltd
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Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.
