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(Paperback, 5th edition)
By: Michael J. Burton
ISBN: 9781440837326
Readership/Audience: Tertiary Education
Publication Date: Jun 2015
Publisher: Bloomsbury Publishing PLC
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The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns.
Political campaigning reinvents itself at a furious pace.
