(Paperback)

In dozens of categories, 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.

(Hardback)

It is the dawn of the emerging consumer: Are you ready By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.