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(Hardback)

By: Michael L. Young

ISBN: 9780313275982
Readership/Audience: Tertiary Education
Publication Date: May 1992
Publisher: Bloomsbury Publishing PLC
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Journalists, political professionals, elected officials, and federal, state, and local officials will also find this guide to practice and usage in the field extremely valuable.

A general introduction assesses the key literature dealing with polling, and a longer bibliography appears in the back of the book.