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(Hardback)
By: Michael Lowenstein
ISBN: 9781567200768
Readership/Audience: Professional and Scholarly
Publication Date: Nov 1997
Publisher: Bloomsbury Publishing PLC
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The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid to form the basis of this work.
