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(Hardback)
By: Micheline Maynard
ISBN: 9781982164614
Readership/Audience: General
Publication Date: Mar 2022
Publisher: Simon & Schuster
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(Paperback)
By: Micheline Maynard
ISBN: 9780385507707
Readership/Audience: General
Publication Date: Dec 2004
Publisher: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
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An in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of how Detroit's Big Three automobile companies missed a golden opportunity to win back the traditional car-buyer.
