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(Hardback)
By: Ming Zeng
ISBN: 9781633693296
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2018
Publisher: Harvard Business Review Press
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(Hardback)
By: Ming Zeng
ISBN: 9781422102084
Readership/Audience: General
Publication Date: Jul 2007
Publisher: Harvard Business Review Press
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Exposing the strategies, strengths, and weaknesses of Chinese competitors, this book surfaces the underlying logic that enables Chinese firms to attack high-end industries. It also provides insight into these very different competitors.
