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(Hardback)
By: Nancy F. Koehn
ISBN: 9781578512218
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2001
Publisher: Harvard Business Review Press
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Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.
