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(Paperback)
By: Ned Crouch
ISBN: 9781857883428
Readership/Audience: General
Publication Date: Aug 2004
Publisher: John Murray Press
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We all need help in achieving cultural fluency. We are baffled when problems arise and insist on resolving conflicts according to our cultural norms. When this behaviour kicks in, important deals fall through, opportunities are missed and good will is squandered.
