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(Paperback)

By: Nicholas Lovell

ISBN: 9780670923212
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2014
Publisher: Penguin Books Ltd
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Whatever business or creative field you are in, this book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, it helps you build relationships with your audience and your fans, who'll want more of what they love.