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(Hardback)

By: Nicholas T. Scheel

ISBN: 9780899305325
Readership/Audience: Tertiary Education
Publication Date: May 1990
Publisher: Bloomsbury Publishing PLC
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This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.