(Hardback)

In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.

(Paperback)

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers

(Hardback)

What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!