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(Hardback)
By: Nikhilesh Dholakia
ISBN: 9781567204070
Readership/Audience: Tertiary Education
Publication Date: Aug 2002
Publisher: Bloomsbury Publishing PLC
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Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competitionand the profound effect they are having on the evolution of e-commerce and online marketing.
