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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
(Hardback)
By: Nir Vulkan
ISBN: 9780691089065
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2003
Publisher: Princeton University Press
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Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.
