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(Hardback)
By: Niraj Dawar
ISBN: 9781422187173
Readership/Audience: Tertiary Education
Publication Date: Dec 2013
Publisher: Harvard Business Review Press
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States that most companies are still looking for competitive advantage where it used to be in activities related to creating new products. Today, it's all about interacting with the customer. It's a big shift and the companies that leverage this change will win out in the end.
