(Paperback)
By: Nirmalya Kumar
ISBN: 9789815204827
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Readership/Audience: General
Publication Date: Oct 2024
Publisher: Penguin Random House SEA
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(Hardback)
By: Nirmalya Kumar
ISBN: 9781137276612
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Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
Publisher: Palgrave Macmillan
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
(Hardback)
By: Nirmalya Kumar
ISBN: 9781422158753
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Readership/Audience: Professional and Scholarly
Publication Date: Nov 2011
Publisher: Harvard Business Review Press
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Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our ability to innovate will remain unchallenged. This book offers a view of the challenges and opportunities for multinationals looking for sources of innovation in the future.
(Hardback)
By: Nirmalya Kumar
ISBN: 9781422147627
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Readership/Audience: General
Publication Date: Mar 2009
Publisher: Harvard Business Review Press
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(Hardback)
By: Nirmalya Kumar
ISBN: 9781591392101
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Readership/Audience: Professional and Scholarly
Publication Date: May 2004
Publisher: Harvard Business Review Press
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CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.
(Hardback)
By: Nirmalya Kumar
ISBN: 9781422101674
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Readership/Audience: General
Publication Date: Feb 2007
Publisher: Harvard Business Review Press
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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
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