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(Paperback)
By: Patricia Jones
ISBN: 9780385476300
Readership/Audience: General
Publication Date: Aug 1995
Publisher: Bantam Doubleday Dell Publishing Group Inc
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A collection of the 50 best corporate mission statements in America, and an explanation of how each was written, Say It and Live It includes the mission statements of Kellogg's, IBM, Ben & Jerry's, Citicorp, Hallmark Cards, Boeing, Reader's Digest, Southwest Airlines, UPS, Xerox, and others.
