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Patrick Barwise

The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

(Paperback)

By: Patrick Barwise

ISBN: 9780141989402 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2020
UK Publication Date: 19th November 2020
Publisher: Penguin Books Ltd
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most

(Hardback)

By: Patrick Barwise

ISBN: 9780875843988 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2004
Publisher: Harvard Business Review Press
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Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.