(Hardback)

How do an elite few companies, such as Samsung, P&G, and, Porsche achieve enduring and sustained out-performance of their peers The authors share key insights from their multi-year study of high performance businesses. They show how companies manage the three pre-requisites to become high performers relative to their peers.

(Hardback)

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.