(Paperback)

Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.

(Paperback)

The Purpose Upgrade shows how businesses can achieve their greatest success in hard times by tackling the world's most pressing problems head on. Change your business to save the world and change the world to save your business!