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(Paperback)
By: Penny Gill
ISBN: 9781609010782
Readership/Audience: Tertiary Education
Publication Date: Sep 2012
Publisher: Bloomsbury Publishing PLC
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The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
