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(Hardback)

By: Peter Skarzynski

ISBN: 9781422102510
Readership/Audience: General
Publication Date: Mar 2008
Publisher: Harvard Business Review Press
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Drawing on stories and examples, this book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. It includes parts on topics such as how to organize the discovery process, generate strategic insights, enlarge innovation pipeline, and maximize return on innovation.