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(Paperback)
By: Peter Wickens
ISBN: 9780333457658
Readership/Audience: Tertiary Education
Publication Date: Dec 1987
Publisher: Palgrave Macmillan
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The Road to Nissan describes the worldwide influences on Nissan's initiatives. The author challenges much recent Western management thinking, offering specific remedies and proposing an integrated strategy aimed at achieving mutual trust and commitment with everyone working towards a common goal.
