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(Paperback)
By: Philip J Cook
ISBN: 9780753522264
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2010
Publisher: Ebury Publishing
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Why does the top one per cent of the population capture such a disproportionate amount of the wealth Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal This title shows how in business, as in sport, thousands are competing for only a handful of top prizes.
