(Hardback)
By: Philip Kotler
ISBN: 9781440872440
Readership/Audience: Tertiary Education
Publication Date: Sep 2019
Publisher: Bloomsbury Publishing PLC
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(Paperback, NIPPOD)
By: Philip Kotler
ISBN: 9798765126257
Readership/Audience: Tertiary Education
Publication Date: May 2024
Publisher: Bloomsbury Publishing USA
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(Hardback)
By: Philip Kotler
ISBN: 9780230343436
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2011
Publisher: Palgrave Macmillan
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
(Paperback)
By: Philip Kotler
ISBN: 9780684860473
Readership/Audience: General
Publication Date: Feb 2001
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Hardback)
By: Philip Kotler
ISBN: 9781578516001
Readership/Audience: General
Publication Date: Jul 2001
Publisher: Harvard Business Review Press
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
