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(Paperback)
By: Philipp Teufel
ISBN: 9789491727658
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2015
Publisher: Frame Publishers BV
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Introduces you to strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and intermediates between the consumer, the retail brand and the products being offered. This book also features those strategies in a number of chapters, and also includes international practice cases.
