(Paperback)

This book follows the emergence and transformation of the watch industry throughout the world from the beginning of the nineteenth century to the present day. It sheds new light on the way the global economy became established.

(Hardback)

This book follows the emergence and transformation of the watch industry throughout the world from the beginning of the nineteenth century to the present day. In so doing, it sheds new light on the way the global economy became established.

(Paperback)

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

(Hardback)

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.