(Paperback)

Through an examination of iconic fashion companies Paul Smith and Mulberry, 'The National Fabric' provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities.

(Hardback)

Through an examination of iconic fashion companies Paul Smith and Mulberry, 'The National Fabric' provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities.