(Paperback)

The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person Offering a historically informed picture of the rise of the consumer to its current prominence, the authors discuss the consumer in relation to citizenship and ethics, law and economics, media, work and retailing.

(Hardback)

We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person This interdisciplinary study follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China.