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Found 3 items


(Paperback)

By: Professor Greg Myers

ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.


(Paperback)

By: Professor Greg Myers

ISBN: 9781847064141
Readership/Audience: Tertiary Education
Publication Date: Nov 2009
Publisher: Bloomsbury Publishing PLC
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Presents an insightful analysis of the discourse produced by blogs and wikis. This book looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; and, challenge demarcations between the personal and the public.


(Hardback)

By: Professor Greg Myers

ISBN: 9781847064134
Readership/Audience: Tertiary Education
Publication Date: Nov 2009
Publisher: Bloomsbury Publishing PLC
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Presents an insightful analysis of the discourse produced by blogs and wikis. This book looks at how blogs and wikis: allow for easier than ever publication; can claim to challenge institutional hierarchies; provide alternate perspectives on events; exemplify globalization; and, challenge demarcations between the personal and the public.