(Paperback)
By: Randy Nichols
ISBN: 9781844573172
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Readership/Audience: Tertiary Education
Publication Date: Jul 2014
Publisher: Bloomsbury Publishing PLC
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In this illuminating study, Randy Nichols examines the origins, history, and current characteristics of the industry - including case studies of it's major players and analysis of it's culture, production processes and ties to other industries.
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