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(Hardback)
By: Ravi Venkatesan
ISBN: 9781422184301
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
Publisher: Harvard Business Review Press
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Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.
