(Hardback, 5th edition)

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

(Paperback, 5th edition)

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrells practical textbook presents frameworks for successful integrated PR campaigns across organization types. The fifth edition includes a new chapters on generative AI and on storytelling and updated analytics, discussion questions, and appendixes.

(Paperback)

This book illustrates the connection between theories of communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, it examines several implications of President Trumps influence on the social sphere, economies, government relations, and the communications profession.

(Hardback)

This book illustrates the connection between theories of communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, it examines several implications of President Trumps influence on the social sphere, economies, government relations, and the communications profession.

(Hardback)

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice,practical ethicaldilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.

(Hardback, Second Edition)

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

(Paperback, Second Edition)

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

(Paperback)

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular stereotypes associated with this generation. The authors offer parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster Millennials in all aspects of life.

(Hardback)

The Millennial Mindset introduces seven characteristics common to Millennials and debunks popular stereotypes associated with this generation. The authors offer parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster Millennials in all aspects of life.