(Hardback)

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the medias image presentation of political candidates influences voting at both the aggregate and individual level.

(Paperback)

This book was designed to make a contribution to our understanding of how and why people make the decisions they do at the polls. Coleman and Wu analyze a decade of research to examine how the medias image presentation of political candidates influences voting at both the aggregate and individual level.