(Paperback)

Shows how competitive moves and countermoves in business escalate with such ferocity that the traditional sources of competive advantage can no longer be sustained. It argues that companies must fundamentally shift their strategic focus, and explains the concept of "escalation ladders".

(Hardback)

Based on an in-depth study of more than 30 industries, this book reveals the three most common patterns that create 'commodity traps' deterioration, proliferation, and escalation and offers targeted strategies, beyond cost reduction or continuous differentiation, that companies have used to address these dilemmas successfully.