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Economics, Finance, Business and Management (1)

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Richard C. Maddock

Motigraphics: The Analysis and Measurement of Human Motivations in Marketing

(Hardback)

By: Richard C. Maddock

ISBN: 9781567202847 Copied!
Readership/Audience: Tertiary Education
Publication Date: Jan 2000
Publisher: Bloomsbury Publishing PLC
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Offers a new objective approach to monitoring the most important element of consumer behaviour: motives, and their related component, emotions.

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