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(Paperback)
By: Richard L. Brandt
ISBN: 9780670920679
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2012
UK Publication Date: 2nd August 2012
Publisher: Penguin Books Ltd
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Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.
