(Hardback)
By: Richard L. Fulton
ISBN: 9781567200317
Readership/Audience: Tertiary Education
Publication Date: Sep 1996
Publisher: Bloomsbury Publishing PLC
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A practical and engrossing book for the advertising and marketing community, and for teachers, consultants, and students too.
Maddock and Fulton introduce a third dimension to marketing and a completely new marketing theory based totally upon unconscious motivation.
(Hardback)
By: Richard L. Fulton
ISBN: 9781567201512
Readership/Audience: Tertiary Education
Publication Date: Oct 1998
Publisher: Bloomsbury Publishing PLC
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Maddock and Fulton provide this approach not only to motivate people, but also to train them to lead others.
