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(Hardback)

By: Richard Leifer

ISBN: 9780875849034
Readership/Audience: General
Publication Date: Nov 2000
Publisher: Harvard Business Review Press
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Reveals the patterns through which innovation occurs in established companies, and identifies the managerial competencies firms need to make radical innovation happen. This book distills an interdisciplinary approach to mastering challenges. It features evidence from a study of innovation projects within ten corporations including IBM and DuPont.