(Hardback)
By: Richard Rudin
ISBN: 9780230013179
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Readership/Audience: Tertiary Education
Publication Date: Sep 2011
Publisher: Bloomsbury Publishing PLC
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Richard Rudin demonstrates how traditional TV and radio is being both challenged and supported by technological developments - including convergence and social media - which are eroding previous restrictions on the times and places of where broadcasting is being consumed and altering audiences' pleasures, expectations and demands.
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