(Hardback)
By: Rita Gunther McGrath
ISBN: 9781591391234
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Readership/Audience: General
Publication Date: Apr 2005
Publisher: Harvard Business Review Press
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How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.
(Hardback)
By: Rita Gunther McGrath
ISBN: 9781422172810
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Readership/Audience: Professional and Scholarly
Publication Date: Jun 2013
Publisher: Harvard Business Review Press
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The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.
(Hardback)
By: Rita Gunther McGrath
ISBN: 9781591396857
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Readership/Audience: General
Publication Date: Mar 2009
Publisher: Harvard Business Review Press
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You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk
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