(Paperback)

Looking for a way to make your business stand out from the crowd In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you.

(Paperback)

Kick-Start Your Business uses practical, hands-on approach to putting your affairs in order, including-* essential tools to getting a business to work better* hundreds of ideas and examples to turn a business into a powerhouse* useful resources and contacts* proven worksheets to 'kick-start your business'