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(Hardback)
By: Robert Dilenschneider
ISBN: 9780814415252
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.
